What you say right at the top of your page, your squeeze page, is the first contact that you have with your possible prospect. What you say here is as important as what you say should you meet your prospect face to face. They came to you for a reason and you need to address that reason right up front.
When you meet your prospect the first time face to face will you show him a picture and send him to the pay point without saying a word. You could, but you will not get any sales either.
The message, what you say, is the most important thing, then enhance that with an image. Now you are on the way to getting your prospects interest. Have a headline and a sub headline that will be of interest to your prospect and get them to read the rest of your offer.
Your offer does not have to be a sale, it could be as simple as an opt in, but the same rules will apply.
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