Your squeeze page has only one sole purpose and that is to build your list. When planning your page keep in mind exactly what it is that you want to do with the list. Building a list of interested subscribers for gardening and then promoting online marketing to them would not make you any money.
If you are planning to promote multiple products to your list it will be more efficient to create different lists for different subscriber groups and marketing products to them which are related to their interest.
Your opt-in page can be one of two depending on how you are going to drive traffic to the page. If you are using PPC traffic (paid traffic) then the page will be a standalone page and the visitors clicking on your ads will land on the page. Video works very well and gets good results but there is nothing wrong with a written page. One aspect to keep in mind is to keep it short, very interesting and ask the visitor to complete the final step, that is to opt in for more information.
On the other hand when you are building your list with a opt in page from generic natural traffic the chances of the squeeze page ranking will be low. For this you use the other pages on your site where visitors can click through to your page. The squeeze page itself remains the same the traffic is just coming from a different direction.
The best way in which to make use of generic (free) traffic is to have more than one site that generates search engine traffic. These are usually referred to as feeder sites.
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