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Screen Pilot Adds New Dimension to Hotel Internet Marketing (Hospitality Net) Screen Pilot, a Charlotte-based digital media and marketing firm, is set to launch a proprietary platform for tracking the volume of phone calls that an online campaign generates from a hotel's website. The new platform will provide key data that measures beyond the "click" and arms hotels and resorts with a cutting-edge tool that will help marketing managers and directors truly gauge the full ...
Reality bites Internet as 1Q ad sales fall 5% (USA Today) Internet advertising in the United States dropped 5% in the first quarter, marking the marketing medium's first downturn since 2002 when the Web was still recovering from the dot-com bust.