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Reality bites Internet as 1Q ad sales fall 5% (USA Today) Internet advertising in the United States dropped 5% in the first quarter, marking the marketing medium's first downturn since 2002 when the Web was still recovering from the dot-com bust.
Internet Marketing Firm WebMetro to Share All-Star SEO and Paid Search at Internet Retailer in Boston (Marketwire) SAN DIMAS, CA--(Marketwire - June 9, 2009) - Online advertisers that want to increase significantly the return on investment from their paid search and SEO campaigns should see Internet marketing agency WebMetro at the upcoming Internet Retailer Conference and Exhibition (IRCE). Since 1995, the team of ROI fanatics at WebMetro has provided its clients with superior Internet marketing results. ...
Surviving the Downturn Through Social Marketing (E-Commerce Times) Social marketing offers a new way to interact with consumers, but aside from being another channel, it requires a different mindset to achieve results. This is Web 2.0, where the consumer is in charge of the message and will angrily resist big brand pressure and broadcast marketing. Content needs to have merit to thrive in the social space, so cheesy slogans are out.