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Reality bites Internet as 1Q ad sales fall 5% (USA Today) Internet advertising in the United States dropped 5% in the first quarter, marking the marketing medium's first downturn since 2002 when the Web was still recovering from the dot-com bust.
Garry Linder Elected as Certified Internet Solutions Specialist for ThomasNet (ThomasNet) NEW YORK, NY - Garry Linder has been elected as a Certified Internet Solutions Specialist (CISS) for ThomasNet (www.ThomasNet.com), the recognized leader in Internet marketing for the industrial marketplace. ThomasNet helps industrial sellers target their marketing investment to reach the most qualified industrial buyers online and convert them into customers. Linder, a resident of ...
Surviving the Downturn Through Social Marketing (E-Commerce Times) Social marketing offers a new way to interact with consumers, but aside from being another channel, it requires a different mindset to achieve results. This is Web 2.0, where the consumer is in charge of the message and will angrily resist big brand pressure and broadcast marketing. Content needs to have merit to thrive in the social space, so cheesy slogans are out.