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Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for...
Surviving the Downturn Through Social Marketing (E-Commerce Times) Social marketing offers a new way to interact with consumers, but aside from being another channel, it requires a different mindset to achieve results. This is Web 2.0, where the consumer is in charge of the message and will angrily resist big brand pressure and broadcast marketing. Content needs to have merit to thrive in the social space, so cheesy slogans are out.
Screen Pilot Adds New Dimension to Hotel Internet Marketing (Hospitality Net) Screen Pilot, a Charlotte-based digital media and marketing firm, is set to launch a proprietary platform for tracking the volume of phone calls that an online campaign generates from a hotel's website. The new platform will provide key data that measures beyond the "click" and arms hotels and resorts with a cutting-edge tool that will help marketing managers and directors truly gauge the full ...
Garry Linder Elected as Certified Internet Solutions Specialist for ThomasNet (ThomasNet) NEW YORK, NY - Garry Linder has been elected as a Certified Internet Solutions Specialist (CISS) for ThomasNet (www.ThomasNet.com), the recognized leader in Internet marketing for the industrial marketplace. ThomasNet helps industrial sellers target their marketing investment to reach the most qualified industrial buyers online and convert them into customers. Linder, a resident of ...