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Screen Pilot Adds New Dimension to Hotel Internet Marketing (Hospitality Net) Screen Pilot, a Charlotte-based digital media and marketing firm, is set to launch a proprietary platform for tracking the volume of phone calls that an online campaign generates from a hotel's website. The new platform will provide key data that measures beyond the "click" and arms hotels and resorts with a cutting-edge tool that will help marketing managers and directors truly gauge the full ...
Profitrock Offers Exciting Way to Skyrocket Chances of Internet Marketing Success (PR Newswire via Yahoo! Finance) The Big Book of Leads" is one of several books offered by Internet marketer, Rock Deschaine, who has stirred controversy within the online marketing battlefield. "I think, in general, we have to learn to be okay with knowing that we cannot please everyone all of the time, and I can understand why the gurus are upset, however, I've always found it necessary to stir things up sometimes.
Surviving the Downturn Through Social Marketing (E-Commerce Times) Social marketing offers a new way to interact with consumers, but aside from being another channel, it requires a different mindset to achieve results. This is Web 2.0, where the consumer is in charge of the message and will angrily resist big brand pressure and broadcast marketing. Content needs to have merit to thrive in the social space, so cheesy slogans are out.
Reality bites Internet as 1Q ad sales fall 5% (USA Today) Internet advertising in the United States dropped 5% in the first quarter, marking the marketing medium's first downturn since 2002 when the Web was still recovering from the dot-com bust.