Using a landing page has fast become a successful way
to build your list, especially if you are an affiliate marketer. The
landing page is not a unique concept but well implemented can give you
results beyond your wildest dreams.
The main problem you need to overcome is the content of your landing
page. This is where the visitor will make the decition to move on or
give you his details. The content on your landing page can be short or
long, it all depends on what you have to say, in some instances it will
not even be nessasary to have a giveaway but it is always a good option.
Create your landing page step by step and don't be in a rush. The better
your page the better your subscribers.
That said let's get on with the story of how to format your landing
page.
The dog is now quite happy after a nice long walk which set me thinking what
it is that would make someone opt into your subscription on your landing page?
For one, if it is a really good product that the visitor wants to see you are
in a winning position.
In most instances though you will just have a slight curiosity when the visitor
lands on your page and getting them to the point where they really want to
give you their information will be up to you and your writing skills.
Here is a rough outline for you to apply on your landing page.
Break it up into these four words. Hey, You, See, So.
Where “Hey” is your headline. This is where you call the
visitor. You grab their attention by stating a predicament they might
be in or making a proposition.
“You”, is where you make the visitor part of what you are
saying and leading into the subject matter of your page. This is also
your sub headline which should be the lead out from your headline and
the lead in to your subject matter.
See is the section where you will tell the visitor about the product reiterating
or proving your headline and sub-headline. State all the benefits they can
expect either through a review of the product if you own and use the product,
or leave out your story and explain each of the main advantages proving your
headline and sub-headline.
A review is always a good option to use as the content for your landing page.
If you are using a specific product and it has helped you to find answers or
solve problems saving you time and ultimately money, you will have a passion
for that product.
Now this passion is not the same as for ‘dearly beloved’ but I
think you do get the point. Depends on who does the dishes of course. Well
let’s not go off on a tangent and get back to the subject at hand.
When you write your review on the product tell a story, we all love
stories, and if you don’t believe me ask your parents what they
had to do before bedtime when you were small. We will never grow out
of it, the story just becomes more refined.
Don’t be afraid to mention weakness, snags or something you had
to go through to achieve success with the product, by doing so you will
gain more trust from your readers because you are honest.
Sell them what you believe in and then offer them something in return
for their email address like a guide to the use of the product, or a
free video that you made on getting the most from the product. Use your
imagination and put yourself in the visitor’s shoes, personally
I would not go for the socks.
Use bullet points and white space and remember your content should be just
long enough to create an itch; the sales page will do the scratching.
“So”, is your final analysis where you will reiterate all
the main benefits in bullet points and a call to action. Do not forget,
or be afraid, to ask. If you do not ask you will not receive. Well time
to walk the dog again and get some inspiration, and maybe some coffee.
Creating a Squeeze Page
Video >> Squeeze
Page Layout >> Why
Use Squeeze Pages >> How
To Get The Most Squeeze From Your Squeeze Pages >> Squeeze
Pages Demystified >> The Centre Of Your Landing Page >> Squeeze
Page Tutorial
