Autoresponder >> Automatic
Responder Part 1 >> Automatic Responder Part 2
Autoresponder is not the name of some cool dude or a new automatic device
that can actually understand a woman correctly all the time. There might however
be some faint similarities between women and autoresponders but this is not
my place to say, neither would I ever dare. But what do women and autoresponders
have to do with each other? Well read on and find out.
We all receive them daily, those pesky messages in our inbox. Most generated
by an autoresponder. But still there are some that we open and read.
Now why do you think that is?
Let’s turn back the clock and have a look at how exactly we got to
this point.
Since the advent of the internet using it for sales and marketing has become
more and more lucrative. It has now become highly evolved and competitive that
everyone is looking for new and better ways to market.
There have been all sorts of different tried and tested methods but the one
that has stood the test of time is email marketing. Based on this it is pure
common sense that a list of email addresses and names are extremely profitable.
At first you had to send each mail yourself, and so it went on until the advent
of the autoresponder.
It would be similar to the discovery of fire many years ago. Suddenly we had
cooked food so we invented pots and pans, found spices, discovered coffee,
which I think is the most important of all, found India, electricity and so
on. Subsequently all of these have been improved over time to make our lives
easier.
So has the autoresponder.
We fill in a form on a page or popup and instantly we receive a nice message
with our name neatly in the title and we feel honored. But that only lasts
until we know about autoresponders of course.
The autoresponder is a fantastic tool and it allows you to get on with other
work. It is the use of the autoresponder to build relationships with your clients
that has lost its touch, and consequently for many marketers it effectiveness
as a sales tool.
You opted in, so they are allowed to send you a message. The only problem
is nine out of ten of these messages are trying to sell something. Now don’t
get me wrong, there is nothing wrong with using opt in email to sell products,
what is a problem is that every message from the same sender is a sales message.
I must be honest, if I subscribe to a newsletter or other form of opt in and
the first three messages I receive from them are sales letters disguised as
newsletters they all get added to the junk folder or I unsubscribe.
Good information and building a relationship with your subscribers is not
selling to them with every email.
All over the internet software called autoresponders are bombarding their
unsuspecting subscribers with sales
letters. You get them too, and think for yourself, how much
have you purchased from any of those letters?
It is true and proven that most customers will buy after about seven attempts,
and this is also where the most sales will take place.
But will he buy if he has no relationship with you?
You did promise him something of value when they subscribed didn’t
you?
So what have you given in order to receive?
Many list owners do not want to make the effort to really build a relationship
with their subscribers. They will all tell you that they do, but in reality
it is actually really hard work. It is much easier writing seven or so emails
based on a sales letter disguised as useful information than it is to write
something of real value to your subscriber.
Let’s turn back the clock a few thousand years. If you were a male
you would have to go out and hunt, if you think writing is hard work, grab
a bow and arrow and slog behind some animals for a few days and see which
one you prefer.
If you were a woman you had to attend to the fields, kids, fetch water, cook
food and so the list goes on. Except for fetching water from the river and
tending to the fields I think women still do most of these chores. So on second
thought you do have an excuse.
In view of the last statement, ladies you are excused, this is only applicable
to lazy males. If you have a little time on your hands though, you should
definitely give it a go.
Your autoresponder can considerably increase your sales and it will not seem
that all of your emails are coming from some pre-programmed software. Just
putting a name in the headline does not personalize the email you have to talk
to your subscriber.
Make each email contain valuable information to what the subscriber opted
in for in the first place. Each piece of information should be complete,
meaning that he will be able to use it without having to buy a product or
subscribing to a site. Add your personal touch to the mails and actually
write them yourself, don’t just copy and paste.
Make your headline interesting not the same old same old as you see on every
second email. Once you give useful information that can actually be implemented
you will find that your open rate for your emails will increase and subscribers
will actually read your emails, whether they come from the autoresponder or
not.
In this way you will build credibility and a rapport with your subscribers
so when you do offer them a product or service they will be eager to buy from
you.
The bottom line is that is you want to receive you will have to give. Women
know how to do this men have to learn, sorry guys!
Autoresponder >> Automatic
Responder Part 1 >> Automatic
Responder Part 2
Here is an offer to subscribe to my list. I will not bombard you with
sales emails, only good solid information that you will be able to use.
I will from time to time promote a product you might be interested in but
be assured before I promote anything I first own and test it.
To make the
deal worth your while I am throwing in 25 Internet Marketing PLR articles
that you can use as you please and of course a mystery bonus gift.
Oh yes,
this list is not connected to an autoresponder so you will recieve emails
from me when I have some really good information or tips.
Just fill in
your details and my wonderful autoresponder (only this one time) will send
you a mail with the download link. |
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