So there you are sitting in front of your monitor while the others
are all watching the latest soaps. Ad's are filling your screen as you
click through them one by one looking for that perfect business opportunity
that is going to make you rich beyond your wildest dreams.
Each sales page promises more than the previous and it is really becoming
a difficult decision as to exactly how rich you want to be. The headlines
scream at you, “Make One Million In 6 months”, “Write
Your Own Paycheck”, “The Secret Of Earning Multiple Streams
Of Income” and so it goes on.
You become so exited with your new found wealth that you give the dog
your prime fillet which you bought an hour ago, knowing that after starting
up you will never be looking back while the money pours into your bank
account.
If this were true we would have a awful amount of extremely happy dogs
not knowing the meaning of dog food, but in reality affiliate marketing
is not what it seems.
However that which is stated is not entirely untrue. You can achieve
all or many of what is mentioned, but you are not going to do it in
15 minutes per day and on autopilot.
Now, back to reality. How do I do it?
The easiest way starting out as a internet marketer is by being an affiliate
for other peoples products. The reasons are quite simple and obvious,
you do not need your own website and all the technical jargon associated
with it and you don't have to spend money and time creating your own
product. All you need to do is drive traffic to the affiliate site,
they make the sales, you just pick up your cash.
To find products to promote as a affiliate is not difficult. There
are thousands available for you to choose from. Some will charge money
to join but most will be free.
As an affiliate marketer the aim is not promoting one product only,
it's like putting all your eggs in one basket. Choose about 5 or even
more in different areas, ones you find interesting and which you think
might be good sellers.
Take your time when choosing and read through everything, remember at
the end of the day it will be your money driving traffic to that site,
make your money work for you.
Here are a few things you need to keep in mind when choosing your affiliate
products.
Have a look at when and how they pay you your commissions.
The percentage commission they will be paying you.
Preferably choose ones that pays a high commission and pays into your
account as soon as the sale is made. That will keep you from losing
money from sales because in many instances you will not be able to track
any sales activity.
All that said and done you are now armed to the teeth with affiliate
links, the dog is happily eating a prime fillet, so lets get on with
it.
The most common way to generate traffic fast is PPC (pay per click).
Google adwords is the big dog in town but there are a few others which
you can easily find doing a simple search. It's quite easy to sign up
and then you are ready to go.
Now the kind people from the affiliate programs you joined have possibly
given you keywords that you can just copy and paste into your Google
adwords. Now all you need to do is copy and paste them, make your bid
and the money will start rolling in.
Here's the bad news, unless you are in business to lose money, this
is all you will be doing and the dog will have to revert back to dog
food and you to bread and water. Your advertising is going to cost you
much more than your income.
This said, you can make it as a affiliate, and you can make a lot of
money, you are however going to have to do some work.
Your main aim is to find cheap and underexposed keywords. Lets
take a example of Google adwords.
If you copy and paste the keywords given to you, the chances are good
that a lot of other affiliates are also using the exact same keywords.
So for you to get ad into the top 10 or first page you will need to
bid high. Let's say you end up bidding 50 cents for a pretty broad keyword.
The product you are selling is selling for $47 of which you receive
50% commission, $23.50 less banking charges.
In effect that means that for every 47 clicks you receive you must make
one sale to just break even. I can tell you now on a broad keyword you
will get 47 clicks but you will not get one sale.
To find out how a keyword is performing and converting into sales is
to base it on 200 clicks. When reaching that target take a look at the
conversion rate, how many clicks per sale. If you have made no sales,
or just one, you need to refine your keywords because you are hitting
the wrong target market.
Where and how do you find and implement these seemingly elusive keywords.
I mean there are only so many words in the English language!
Step one
Take a good look at the affiliates website you joined, and see what
it is that makes this a unique product that customers should have. Now
please this answer does not lie in the first words you read on the page,
the headline or sub headline. Read through the entire affiliate sales
page and find your own unique ideas, be different.
Step two
Now that you have the idea clearly in your mind, think up a few keywords
that fit this idea and will relate well to the product you are trying
to sell. Come up with a few single words and some two word phrases.
Write all of these down until you have about ten or fifteen.
Step Three
You have your adwords account, open the Overture keyword tool and use
both of them. You can download Good Keywords for free and it will provide
you with an enormous amount of information.
Take your single and two word phrases and combine them into three and
four word phrases. Test these in your tools to see how many searches
take place and test different combinations of these words until you
find the right combination.
Once you have determined good combination keyword phrases, add them
to your keyword list in your account. Chances are that you will be able
to get into the top 10 easily with the lowest bid.
Target your market with specific targeted 3 and 4 word phrases, they
will get you quality clicks, cheaply, with the target market generating
sales.
You have heard the term find your niche over and over, but believe
me if you are going to try to hit broadly you are going to lose money.
You can be a successful affiliate, but you need to put the time and
effort in finding the right target audience for your product. Getting
the balance right is the ultimate goal of your business.
Happy Marketing!
