The term niche marketing has become synonymous in about every page
you read on internet marketing. It is stated over and over that in order
to be a successful internet marketer you have to find your niche.
Fact of the matter is that none of them are wrong. If you intend to
make money on the internet you must target a niche market.
When the word niche is used as a term “He found his niche in
the advertising industry” it means that “ “it is a
position particularly well suited to the person who occupies it”
According to the Online Etymology Dictionary the word niche has different
spellings and origins, but the closest to it's current meaning on the
internet is from Old French “niche”, or from Latin “nidus”,
which means nest. Quite appropriate don't you think?
It is no secret of a guru, or anyone else for that matter, but the word
seems to make the entire process sound difficult,
“Find Your Niche”. It seems to be a strange word
to be used in collaboration with some very knowledgeable facts, or so
most of us feel when we see it for the first time. So we rather carefully
approach, “find your niche”, or just simply ignore it and
follow our own thinking. This is where expert internet marketing comes
into play. You need to know what your audience is searching for.
To make it more understandable for the newby marketer, it is necessary
to simplify the word into a more common tangible word that we can all
relate to.
are going to call niche, fish from now.
If I say or write fish, you will know exactly what I am talking about.
The term fish is still wide, and it will bring different images and
meanings to different people. So we can now say that fish is a broad
term, and a broad audience will have different views on it.
Lets get more specific and break down our word.
- Tropical fish, still very broad but it is
narrowed down.
- Tropical freshwater fish, more specific, but
not quite there yet.
- Tropical freshwater angel fish.
Most of us have at some stage in our lives seen an Angel fish, so if
you read “Tropical freshwater angel fish”
you will have a clear picture of what the fish might look like. Anybody
interested in tropical fish will know exactly what you are talking about.
We know the terms, we can imagine what it looks
like, we know what it eats, and most importantly we know who will want
or buy it. Yes, people who have tropical fish tanks, and there you have
found your niche and your potential clients.
Maybe this seems to be a very simplified method, but this is exactly
how to go about finding your niche market, and find the customers who
will buy from you. Become an expert internet marketeray
to finding and exploring your niche.
-
Most
importantly when you are going to make a choice about your product,
be very sure that you are really interested in the product or service,
you must like fish to promote fish.
-
Just
because you like fish and chips does not mean you will be promoting
freshwater tropical angel fish. I am not sure what they taste like
either, but I think we should have a serious conversation with the
cat.
-
You
know what interests you, take the next step, start with a wide term,
like fish, and break it down.
-
Follow
the breakdown until you reach the smallest single item. Make sure
it is one item, anything more confuses the issue and you will be
back to square one, with to broad a product or target audience.
- We
ended on “tropical freshwater angel fish”, and we know
exactly who our customers will be. With a little bit of research on
Google and Overture you will soon find good keywords and search results
on daily and monthly searches.
- Today's
internet business is all about keywords. People enter keywords in
search engines when they need something, and thus merchants optimize
their sites, or pay for keywords when they want to sell something.
So, if you want to understand the market and get your slice, then
you absolutely have to know what keywords are used, and how often.
- The
final step is to find your perfect keywords and start marketing. This
is the most difficult part of the proccess. You can do it manually
but you will save yourself a lot of frustration and time by using
a software package spesifically designed to help you make sales and
not waste time on keyword research.
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That's exactly what NicheFinder
keyword research software is good for. It will find you hundreds
(or even thousands) of keywords used in your target market,
and give you the exact statistics, from both demand and supply
points of view. All done quickly and easily, leaving your
competitors far behind.
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This is simplified way to find your niche, or if you prefer,
your fish. Personally I find that fish works better than niche.
